About The Intelligence Vault
What this site is. The Intelligence Vault is an independent guide to the software people use to build small online businesses — funnels, email marketing, online courses and automation. We compare every tool we cover on the same criteria, describe what each one does badly as well as what it does well, and say plainly which ones pay us.
Who runs it. The Intelligence Vault is an Australian business, ABN 59 381 461 161. It's run by a small team that also operates a customer acquisition business working across lead generation and traffic acquisition. That background is the reason this site exists: after years of watching small businesses buy marketing software they never open, an honest map of what each tool is actually for seemed like the useful thing to build.
How we make money. Affiliate commissions. When someone signs up to a tool through one of our links, the provider may pay us a referral fee out of their marketing budget. It never changes the price you pay. The tools that pay us are Systeme.io, Make, GetResponse and Pabbly Connect. Every other tool on the site pays us nothing, and their links are marked as such on every card and every review. The full disclosure names them and explains how to check it for yourself in any browser.
Where our interest is concentrated. Make and Pabbly Connect are both automation tools, so that category carries more of our commercial interest than any other part of this site. We'd rather tell you than have you discover it. The automation pages state it at the top, and the tools there that pay us nothing — n8n and Zapier — are reviewed to the same standard. Our n8n review makes the strongest cost argument on this site against one of the tools we're paid on.
One we could never earn from. Zapier connects more applications than anything else we cover, and we review it in full. Its partner program is closed to publishers, so that page cannot earn us anything however it is written. We cover it because leaving out the category leader would make our comparisons dishonest.
Why we publish the downsides. Because a recommendation with no stated limitation isn't a recommendation, it's an advertisement. We earn money from some of the tools here, which is exactly why every review names what the tool is bad at. Several of our comparisons conclude that neither product is right and send the reader to a third that pays us nothing — and our Kit vs GetResponse page still recommends Kit, which pays us nothing, over the one that does.
What we don't do. We don't publish fabricated reviews, invented statistics, fake testimonials or income claims. We don't rate a tool's ease of use until we've built something real in it — which is why that rating is absent rather than filled with a number we can't defend. You can read the full method on how we choose.
How to reach us. Use the contact page. If you spot something out of date or wrong, tell us — pricing changes constantly and we'd rather hear it from you than leave it wrong.