Independent review · Pricing re-verified 23 August 2026

GetResponse: email marketing with webinars built in — and pricing that climbs

GetResponse pays us a commission if you sign up through this page — your price is unchanged. It has not changed a word of what follows: the pricing warnings below are what they were when this tool earned us nothing, and our August re-checks added to them rather than removing any. How this works

GetResponse is an email marketing platform with landing pages, automation workflows and — unusually for this category — native webinar hosting. That last part is the reason to consider it. Most email tools make you bolt on a separate webinar subscription; here it's in the same account, running to the same list.

The trade-off is a pricing model that scales with your contact count, and scales harder than the advertised entry price suggests.

The short version: worth it if webinars are part of how you sell, because having them on the same list removes a whole second subscription. Hard to justify if they aren't — the entry plan allows a single automation workflow, and the price climbs roughly fourfold between 1,000 and 10,000 contacts, partly without asking you first.

Best for: Creators and small businesses selling through webinars
Free plan: 500 contacts, 2,500 emails/month
From: $19/month at 1,000 contacts
Sends: Unlimited on every paid plan
Watch for: Automatic tier bumps as your list grows

Plans

Plan	From	What it adds
Free	$0	500 contacts, 2,500 emails/month. Premium features for an initial window, then a reduced set — see below.
Starter	$19/mo	Unlimited sends, landing pages, website builder. Exactly one custom automation workflow, and the AI generators are capped at three uses each.
Marketer	$59/mo	Unlimited automation workflows, abandoned cart, tagging, scoring, advanced segmentation.
Creator	$69/mo	Online courses and paid newsletters.

Prices shown at 1,000 contacts, monthly billing. Annual billing saves around 18%. Re-verified 23 August 2026 — every figure above was unchanged from our first check, though several things underneath them were not. Note that GetResponse renamed these plans: guides still referring to Email Marketing, Marketing Automation and Ecommerce Marketing are describing Starter, Marketer and Creator.

What it costs as the list grows

This is the single most important thing to understand before signing up, and the headline price tells you almost nothing about it. Pricing is per contact, so the figure you're quoted at signup is the cheapest one you will ever pay.

Contacts	Starter	Marketer
1,000	$19	$59
2,500	$29	—
10,000	~$79	—
100,000	—	~$599

The blank cells are deliberate. Those are figures we haven't verified, and we'd rather leave a gap than interpolate a number that looks authoritative because it sits in a table. Check your own expected list size on GetResponse's pricing page — the slider gives you the exact figure in seconds.

Read the Starter column rather than the entry price. Roughly fourfold between 1,000 and 10,000 contacts is the shape of the commitment you're making, and most people budget from the $19 instead. Model the cost at the list size you expect in a year.

And the tier bump is automatic

This is the part that surprises people mid-month. Pass 1,000 contacts on Starter and you are moved to the 2,500-contact tier at $29 — you aren't asked. The same happens at every threshold above it.

So a good list-building month raises your invoice by itself. If you're running lead-generation campaigns, keeping the list clean — removing contacts who haven't opened anything in six months — is a cost control as much as a deliverability one.

The question worth asking before you commit is whether it works in reverse. We know the tier moves up automatically; we don't know whether cleaning your list back below a threshold brings the price down again on its own, or whether that takes a support request. On some platforms in this category it's manual. Ask GetResponse directly — over a year of lead-generation campaigns, the answer is worth real money, and we'd rather tell you we don't know than guess on a tool we're paid on.

GetResponse also advertises that you're billed only for active subscribers, so bounces and unsubscribes shouldn't count against you. We haven't re-verified that this year: ActiveCampaign changed exactly this policy for new accounts in late 2025, and it's the kind of term that moves quietly. Confirm it rather than take our word.

Who it suits

Anyone whose sales process runs through webinars — having them native to the email platform removes a whole subscription and a sync problem
Creators selling courses or paid newsletters, on the Creator tier
People who send high volumes to a modest list, since sends are genuinely unlimited on paid plans — a real advantage over ActiveCampaign, which caps sends at a multiple of your contact count
Anyone wanting to test with a real free plan first

Start on the GetResponse free plan →

Affiliate link — we may earn a commission if you sign up. Your price is unchanged, and the free plan needs no card. The rest of this page is the case against, and it's worth reading first.

Where it's weaker

Contact-based pricing that climbs steeply, and bumps you up a tier automatically when you cross a threshold — the biggest long-term cost risk here
The entry plan allows a single custom automation workflow, so the real starting price for anyone automating more than a welcome sequence is $59, not $19
AI content generation on Starter is capped at three uses per generator, which makes it a demonstration rather than a feature
The interface has more surface area than most people need, and reviews frequently call it complex
The free plan drops to a reduced feature set once the initial premium window ends, and sources disagree about how long that window is
The tier on which webinars sit is currently unclear, which matters because webinars are the main reason to choose this tool

Probably not for you if

You don't run webinars — that's the main reason to pick this over a cheaper email tool
Your list is growing fast and cost predictability matters
You need real automation but can only afford the entry tier

Worth saying plainly, since we're paid on this one: if you only need to send email to a big list, Moosend is built to be cheaper per contact, and if you want the most generous free plan among the email tools we cover, Kit gives you 10,000 subscribers. Neither of those pays us anything.

Questions

How long do the free plan's premium features last?

Check this one yourself before you plan around it, because the sources disagree and we won't guess. GetResponse's own help documentation describes losing premium features if you don't upgrade within 14 days of creating the account; other current write-ups describe a 30-day window. The free tier itself continues either way — 500 contacts and 2,500 emails a month — but the premium features drop away at the end of whichever window applies. If your plan is to trial the paid features properly, confirm the length inside your own account on day one rather than assuming you have a month.

Which plan do webinars come with?

Also worth confirming directly, and it matters more than the others because webinars are the main reason to choose GetResponse at all. GetResponse's own help pages describe webinars as part of the Creator package; several current pricing guides place them on Marketer at $59, with 100 attendees there and 300 on the higher tier. That's at least a $10/month difference at 1,000 contacts and more as your list grows. We earn a commission if you sign up, which is precisely why we'd rather tell you the sources conflict than print whichever figure makes the recommendation look cheaper.

Which plan do I actually need?

Starter only if your automation amounts to one welcome sequence — that is the literal limit, one custom workflow. The moment you want a second automated path, a buyer follow-up alongside a nurture sequence, the answer is Marketer at $59, and you should budget from that rather than the advertised $19. Creator is for selling courses or paid newsletters through the platform. If webinars are your reason for being here, confirm which of those tiers carries them before choosing.

What happens if my list shrinks?

Genuinely unclear, and worth asking before you commit. The tier moves up automatically when you cross a threshold; whether it moves back down when you clean your list, or whether that needs a support request, is something we haven't verified. Over a year of list building and cleaning, the difference is real money. Ask GetResponse directly — we'd rather say we don't know than guess about a tool we earn from.

Is it better value than Moosend for pure email?

For pure email at larger list sizes, generally no — Moosend is built around low cost per contact. GetResponse earns its price when you're using the webinar or course tools. If you only need to send email, you're paying for capability you won't touch.

Do you earn anything if I sign up?

Yes. GetResponse pays us a referral commission out of their marketing budget if you register through the link on this page. Your price is identical either way, and we have no access to your account or your details. Most of the tools we cover pay us nothing and are reviewed to the same standard. Note what this page does with the facts that don't flatter GetResponse: the single automation workflow on the entry plan, the automatic tier bumps, the capped AI uses, and the things we tell you to check rather than take on trust — how long the premium window really runs, which tier carries webinars, whether you're genuinely billed only for active subscribers, and whether the price comes back down when your list shrinks.

If it fits, here's the first week

Day one: find out how long your premium window actually runs. The account will tell you, the sources disagree, and the answer decides your whole trial plan. Do this before you build anything.

Then use the window on the two things you're paying extra for: build one automation and run one webinar. Those are what distinguish GetResponse from a cheaper email tool, so find out whether they work the way you need before the features drop away.

Before you pick a paid tier, price your expected list size on their slider rather than the size you have now — and ask what happens to the price if the list later shrinks.

Start on the GetResponse free plan →

Affiliate link — we may earn a commission if you sign up. Your price is unchanged.